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MOTIVE Automated Bit Guidance System Passes Five Million Feet Milestone

DALLAS–(BUSINESS WIRE)–MOTIVE® Drilling Technologies, Inc., the industry leader in automated bit guidance, announced today that it has set a new record of five million feet of directional drilling using its automated bit guidance system.

The MOTIVE Bit Guidance System™ uses task automation technology to lower the cost of drilling horizontal wells while increasing the hydrocarbon production potential. MOTIVE’s software provides optimized real-time turn-by-turn guidance allowing drillers to drill the well in less time, while delivering a less tortuous and more accurate well path.

MOTIVE’s technology analyzes millions of viable options real-time to adjust the well path back to plan at each survey station. Each path is evaluated and optimized according to three primary economic drivers: drilling time, added risk due to tortuosity and ultimate hydrocarbon production potential.

“On the path to five million feet, we have helped our customers optimize the drilling process not only to drill faster, but also to produce a more valuable, higher quality and more accurately placed wellbore,” said MOTIVE President, Todd Benson. “MOTIVE’s Value-Driven Automation™ approach continuously makes directional drilling decisions that maximize our customers’ economic returns on their reservoir assets.”

About MOTIVE Drilling Technologies

MOTIVE Drilling Technologies was formed to better address drilling challenges presented in horizontal drilling for unconventional resource plays. MOTIVE’s Bit Guidance System uniquely provides turn-by-turn navigational instructions for drilling of horizontal wells based on optimizing every directional drilling decision in the best economic interest of the operator. Over the last several years the MOTIVE Bit Guidance System has successfully drilled more than five million feet on over 380 directional wells throughout the major North American unconventional plays. Fifteen U.S. patents have been granted for MOTIVE’s Bit Guidance System and many more are pending approval. Helmerich & Payne, Inc. (NYSE: HP) acquired MOTIVE in June 2017. For more information, please visit

MOTIVE Drilling Technologies
Bill Chmela, 281-796-0670

By: Admin | March 5, 2018

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